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EcoCover New Zealand Enters The Retail Market Release Date: 2005-10-17 EcoCover New Zealand has resisted pressure to offer the product to a wide variety of retail outlets and chains, preferring to enter the market direct in the early product introductory stages. EcoCover is now entering the second phase of their New Zealand marketing strategy.Farmlands operates 31 branches throughout New Zealand and has more than 18,700 shareholders. Established in 1962 the company is ranked among New Zealand's top 100 companies. EcoCover New Zealand has partnered with Farmlands to market the mulch mat through both store sales and via the Farmlands catalogue. Their recent publication Farmlands Country October 2005 sent to every shareholder, featured a full page introduction to EcoCover mulch mat the results of which has exceeded our most optimistic expectations.
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